Short-Form Video
Short-form video has become one of the most prevalent and effective ways of reaching audiences of all demographics in today’s media landscape. I’ve developed a passion for every stage of the production process, from initial storyboarding, through to the final edit.
While my experience has been primarily in not-for-profit promotion, I’m confident in my ability to apply these skills to a variety of campaigns and industries. I’m comfortable both directing content from behind the camera, and appearing on screen when necessary, and I take particular pride in the editing process and bringing the story together.
I am eager to bring this expertise to future positions and to apply and develop these skills for purpose-driven storytelling.
GURWM - Promotional Culture & Rhode Beauty (3/3)
This was the third video in a cohesive series about Rhode Beauty’s success using online promotional culture.
This series received high praise during marking due to my team’s creative application of information and skills, expertly selected media and the content’s adherence to platform and media norms.
For this project, I utilised existing writing, filming and editing skills to achieve the finished product. Technical issues during filming also required me to develop audio dubbing as part of my social-media skillset.
Ozharvest “Use It Up”
Mock Campaign
I made this video as part of a Media Strategies assessment, designed to fit into Ozharvest’s existing “Use It Up” campaign.
The video was targeted towards university students and young adults that cook for just themselves, encouraging them to save money and reduce food waste by getting creative in the kitchen.
This was my first time creating cooking content for social media, but hopefully not my last! As someone with a passion for home cooking I feel that teaching young people dynamic cooking skills is a really important cause, especially when it can help the environment.
This video also received high praise during marking, as it was one of few to be selected to be passed on to the organisation for future consideration.
Kidsafe Playspace Design Awards
Mock Campaign
This video was part of a larger assessment in which my team was required to design a campaign that promoted the Kidsafe Playspace design awards.
We noticed a gap in awareness of the need for accessible playgrounds for children with disabilities and opted for a street-interview-style video.
Our aim was to demonstrate that the issue of inaccessible playgrounds is relevant to everyone by asking interviewees to reflect on their own playground experiences.
Xmas Gift Guide ft. The Milton Markets
This promotional piece for a local farmers’ and artisans’ market focuses on community-focused storytelling. These shots were intentionally framed to highlight local vendors, showcase the market atmosphere, and position the community markets as a thoughtful alternative to conventional holiday shopping.
The video communicates the practical event information while emphasising community connection and ethical consumption.
Though filmed and edited under time constraints, it reflects my commitment to purposeful work that serves both organisational and community interest.