About Abbie

Abbie Sykes is an emerging communications professional with a Bachelor of Business Management and Communications from the University of Queensland, majoring in Marketing and Public Relations.

Through internships at NBC Universal, Queensland Alumina Limited, and 4CC Radio, she has developed expertise in publicity support, community engagement, and content creation across print, video, and audio mediums.

Abbie thrives throughout the full communications process, from strategic campaign development to creative execution. Whether working behind the scenes or in front of the camera, she brings versatility, attention to detail, and a commitment to purpose-driven storytelling to every project.

Education

Bachelor of Business Management / Communications

University of Queensland

2022-2025

Majors: Marketing and Public Relations

GPA: 6

Practical Skills:

Digital & Technical Skills

  • Social media strategy, content creation, and analytics across major platforms

  • Digital marketing, SEO/SEM, and campaign optimization

  • Data analysis and visualization (SPSS, Excel)

  • Web development, content management systems, and multimedia production

  • Marketing automation and CRM tools

Strategic Communication & Marketing

  • Integrated marketing communications and campaign development

  • Brand strategy, positioning, and equity management

  • Market research, consumer insights, and segmentation analysis

  • Stakeholder engagement and media relations

Research & Analytics

  • Quantitative and qualitative research methodologies

  • Statistical analysis, survey design, and data interpretation

  • Market intelligence and competitive analysis

  • Performance measurement and ROI evaluation

Content Creation & Management

  • Strategic copywriting and storytelling across platforms

  • Public relations materials and press communications

  • Cross-platform content strategy and adaptation

  • Creative campaign concepting and execution

Business Acumen

  • Strategic planning and project management

  • Client relationship management and professional presentations

  • Critical thinking and creative problem-solving

  • Agile project execution and deadline management

Publicity Intern - NBC Universal

March-December 2025

Event Coordination:

  • Provided administrative and on-site support at screenings and premiere events

  • Distributed screening invitations and managed guest communications

  • Compiled RSVPs and prepared door lists for events

  • Executed general event logistics and attendee management

Core Competencies:

  • Proficient in Microsoft Outlook and Excel

  • Strong attention to detail and organizational skills

  • Demonstrated ability to prioritize tasks and work independently

  • Effective communication and collaborative team player

Marketing Operations:

  • Attended weekly marketing and team work-in-progress meetings

  • Prepared and distributed film review reports

  • Updated and maintained media, influencer, and exhibition databases to ensure current contacts

  • Managed central diary booking coordination across teams

Financial Administration:

  • Prepared purchase orders and maintained PO tracking systems

  • Processed and submitted invoices for payment

  • Coordinated prize fulfillment and merchandise distribution to winners

Grocery Team Member - Woolworths

July 2023 - Present

Customer Service:

  • Assisted customers with in-store requests, enquiries, and product location

  • Provided knowledgeable support to enhance customer shopping experience

Stock & Inventory Management:

  • Maintained stock presentation and visual merchandising displays to company standards

  • Utilized stock management software to conduct inventory checks and inform replenishment needs

  • Ensured product availability and optimal stock levels across store departments

Workplace Health & Safety:

  • Identified, controlled, and removed hazards in public and staff-only areas

  • Maintained safe and compliant store environment in accordance with WHS regulations

  • Conducted regular safety assessments to prevent incidents

Operational Support:

  • Demonstrated reliability and adaptability in fast-paced retail environment

  • Worked collaboratively with team members to meet store objectives and deadlines

Vacation Student - Queensland Alumina Limited

December 2023 - January 2024

Strategic Communication & Content Development:

  • Shadowed and assisted communities and communications professionals in daily operations

  • Composed articles and captured photography for monthly site-wide newsletter

  • Conducted on-site and off-site stakeholder interviews to develop compelling content

  • Prepared promotional materials for current projects and upcoming year initiatives using Microsoft and Adobe suites

  • Developed content across multiple formats and platforms for various audiences

Campaign & Program Management:

  • Facilitated and tracked employee applications for charity sponsorship program, creating internal and external promotional materials

  • Organized and promoted employee and family engagement campaign, coordinating on-site celebration event

  • Promoted and facilitated site-wide festive appeal in partnership with Salvation Army

  • Organised promotional merchandise order across multiple external-facing departments to optimize budget and community engagement

Stakeholder Engagement & Representation:

  • Represented the organization at community engagement events and multi-site meetings

  • Coordinated outreach programs and engagement initiatives across diverse stakeholder groups

  • Maintained brand consistency and adherence to corporate image guidelines across all materials

Business Information Systems Tutor - Cromwell College

April 2023 - June 2023

Academic Instruction & Support:

  • Tutored students in Business Information Systems, covering information systems management and organizational applications

  • Explained fundamental concepts of business information systems, including system development, implementation, and operation

Technical Skills Development:

  • Delivered practical instruction in Microsoft Excel, including spreadsheets and data management

  • Taught database management principles and business intelligence concepts

  • Demonstrated business applications software for solving real-world business problems

Student Engagement & Assessment:

  • Applied problem-solving strategies to help students analyze and solve authentic business information system challenges

  • Provided one-on-one support to enhance student comprehension and academic performance

Promotions Volunteer - 4CC Gladstone

November 2022 - February 2023

Client Services & Business Development:

  • Shadowed account managers and promotions manager to understand client relationship management

  • Developed promotional materials and marketing proposals for prospective and existing clients

  • Conducted cold calling to secure new clients for promotional opportunities

  • Attended meetings with promotional partners and corporate managers

Content Creation & On-Air Performance:

  • Created content for on-air broadcast and visual content for social media platforms

  • Wrote and performed in radio commercials and audio advertisements

  • Delivered live on-air content and voice-over work

Event Management & Promotion:

  • Assisted with organizing major promotional broadcast events, including sponsor arrangements and content planning

  • Coordinated logistics and promotional activities for on-site activations

  • Engaged with the public and represented the brand during promotional activities and events

  • Performed as mascot for Redcliffe Dolphins at client-sponsored OB fan day

Brand Representation:

  • Represented the brand at promotional activities and community engagement events

  • Interacted with diverse audiences to build brand awareness and foster community relationships

  • Maintained professional brand standards across all public-facing interactions

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