Despite the digital shift, print communications remain remarkably effective for creating tangible, lasting impressions. Throughout university, I developed campaigns addressing youth vaping, public transport innovation, and heritage institution promotion, each requiring careful attention to visual identity, messaging hierarchy, and audience engagement.
During my internship at Queensland Alumina Limited, I created print materials for community initiatives including charity drives, the Dollars4Doers program, and awareness campaigns for causes like NAIDOC Week, IDAHOBIT, and World Health Day. These experiences taught me how successful print work can balance strategic thinking with design execution, creating materials that cut through noise and resonate with specific audiences.
Unfogged
Unfogged was created as part of a Media Studies Assessment in my final year of university. We were asked to develop communications materials that address a social or public issue that we care about and I selected youth vaping as my topic.
My research showed that young people weren’t responding to traditional anti-tobacco advertisements that used scare tactics and public shaming to persuade people to give up smoking, so I instead chose angles that would apply to teens and young adults.
By applying aesthetics and wellness signalling to the issue, I created a campaign that met young people at different stages of their decision to quit vaping and used language that they were familiar with to address the problem first, before addressing their motive for vaping.
TAP’D
Tap’d was a launch campaign for a digital GoCard substitute, developed as part of a Media & Society Assignment.
My team developed a series of content pillars to assist with this launch, including a series of out of home advertisements. I developed these in accordance with brand themes and made them suitable for a number of aspect ratios and locations.
Queensland Air Museum - The First 50 Years
This social media campaign was developed during my second year of university for a Strategic Communications course. As my first fully independent campaign project, I was tasked with promoting the Queensland Air Museum's 50th anniversary festival.
The challenge was to prioritise key messaging, align with the museum's established visual identity, and maintain content and copyright standards; all while creating something that felt fresh and engaging.
Drawing on imagery familiar to QAM's audience and incorporating their brand guidelines, I developed a series of social media posts that honored the museum's heritage while introducing a refreshed visual style for their next chapter. The result was content that resonated with their audience and supported their strategic objectives.
