Integrated marketing communications and campaign development

Brand strategy, positioning, and management

Market research, consumer insights, and segmentation analysis

Stakeholder engagement

Media relations

Strategic copywriting and storytelling across platforms

Public relations materials and media communications

Cross-platform content strategy and adaptation

Creative campaign concepting and execution

Social media strategy, content creation, and analytics across major platforms

Digital marketing, SEO/SEM, and campaign optimization

Data analysis and visualization (SPSS, Excel)

Web development, content management systems, and multimedia production

Marketing automation and CRM tools

Quantitative and qualitative research methodologies

Statistical analysis, survey design, and data interpretation

Market intelligence and competitive analysis

Performance measurement and ROI evaluation

Strategic planning and project management

Client relationship management and professional presentations

Critical thinking and creative problem-solving

Agile project execution and deadline management