EXPERIENCE
About Abbie
Abbie Sykes is a communications professional with a Bachelor of Business Management and Communications from the University of Queensland, majoring in Marketing and Public Relations.
Through internships at NBC Universal, Queensland Alumina Limited, and 4CC Radio, she has developed expertise in publicity support, community engagement, and content creation across print, video, and audio mediums.
Abbie thrives throughout the full communications process, from strategic campaign development to creative execution. Whether working behind the scenes or in front of the camera, she brings versatility, attention to detail, and a commitment to purpose-driven storytelling to every project.
Junior Publicist - Network 10 & Paramount+
July 2025-Present
Publicity & Media Relations
Developing and implementing targeted communication strategies across print, broadcast, digital, and social channels to drive high-level program placement.
Pitching innovative angles and creative story ideas to traditional and non-traditional media journalists to generate program "buzz".
Building and fostering collaborative relationships with key social media content creators and influencers to drive earned and paid social coverage.
Writing clear, concise media materials, including press releases, comprehensive media kits, and lines against enquiry tailored to program branding.
Monitoring active media coverage and compiling comprehensive campaign outcome reports to evaluate publicity traction.
Maintaining and systematically updating target media databases and influencer contact lists.
Event & Talent Logistics
Supporting the end-to-end execution of media events, premieres, junkets, screenings, talent appearances, and set visits.
Coordinating vital event logistics, including managing invitation lists, liaising with external suppliers, and handling catering requirements.
Overseeing talent interview schedules and briefing talent thoroughly in advance of press interviews, photo shoots, and red carpet events.
Managing comprehensive talent travel coordination, including booking flights, accommodation, and ground transfers.
Content & Asset Management
Coordinating program and talent photography logistics, securing required approvals, and handling final asset distribution.
Managing the digital Publicity media site, ensuring up-to-date content access for external media partners.
Handling the production, captioning, and distribution of publicity materials, including digital assets, clips, screeners, and media drops.
Financial & General Administration
Supporting the department's financial operations by setting up new vendors and raising corporate purchase orders.
Processing and tracking team invoices to ensure timely payment processing with the Finance department.
Managing the procurement, storage, and fulfillment tracking for team merchandise and promotional prize orders.
Maintaining strict compliance with corporate business conduct statements, internal policies, and regulatory guidelines.
Digital Marketing Coordinator - Bambrick Digital Marketing
May-July 2026
Campaign Execution & Optimization
Conducted a rigorous Google Analytics and Google Search Console data discrepancy audit for digital strategy managers.
Audited Agency Analytics to realign client permissions and individual brand guidelines.
Designed and structured 3 landing page wireframes to optimize digital campaign performance and user journeys.
Executed Google Ads reporting and performance analysis to communicate return on investment for clients.
Strategy & Business Development
Built and delivered 15 strategic sales presentations tailored to a variety of Australian businesses a their digital marketing goals.
Developed 20 sales proposals that directly converted prospective leads into active digital marketing contracts.
Conducted mystery shopping to assist digital strategies coordinators in assessing the effectiveness of marketing programs.
Conceptualized and drafted a new-financial-year planning presentation template for a major ongoing client.
Stakeholder Management & Reporting
Prepared and delivered 2 stakeholder presentations to facilitate seamless operational transitions during a client’s change of senior staff.
Compiled, analyzed, and delivered 3 comprehensive client progress reports detailing key benchmarks, performance wins, and future optimizations.
Collaborated effectively across internal agency departments to assist with asset and presentation delivery to clients.
Marketing Operations & Data Integrity
Overhauled outdated company databases to improve data accuracy, contact management, and team operational efficiency.
Managed high-volume client workflows and campaign assets within a fast-paced agency environment.
Maintained exceptional attention to detail while coordinating multi-channel campaign administrative requirements under tight deadlines.
Publicity Intern - NBC Universal
March-December 2025
Event Coordination:
Provided administrative and on-site support at screenings and premiere events
Distributed screening invitations and managed guest communications
Compiled RSVPs and prepared door lists for events
Executed general event logistics and attendee management
Core Competencies:
Proficient in Microsoft Outlook and Excel
Strong attention to detail and organizational skills
Demonstrated ability to prioritize tasks and work independently
Effective communication and collaborative team player
Marketing Operations:
Attended weekly marketing and team work-in-progress meetings
Prepared and distributed film review reports
Updated and maintained media, influencer, and exhibition databases to ensure current contacts
Managed central diary booking coordination across teams
Financial Administration:
Prepared purchase orders and maintained PO tracking systems
Processed and submitted invoices for payment
Coordinated prize fulfillment and merchandise distribution to winners
Vacation Student - Queensland Alumina Limited
December 2023 - January 2024
Strategic Communication & Content Development:
Shadowed and assisted communities and communications professionals in daily operations
Composed articles and captured photography for monthly site-wide newsletter
Conducted on-site and off-site stakeholder interviews to develop compelling content
Prepared promotional materials for current projects and upcoming year initiatives using Microsoft and Adobe suites
Developed content across multiple formats and platforms for various audiences
Campaign & Program Management:
Facilitated and tracked employee applications for charity sponsorship program, creating internal and external promotional materials
Organized and promoted employee and family engagement campaign, coordinating on-site celebration event
Promoted and facilitated site-wide festive appeal in partnership with Salvation Army
Organised promotional merchandise order across multiple external-facing departments to optimize budget and community engagement
Stakeholder Engagement & Representation:
Represented the organization at community engagement events and multi-site meetings
Coordinated outreach programs and engagement initiatives across diverse stakeholder groups
Maintained brand consistency and adherence to corporate image guidelines across all materials
Promotions Volunteer - 4CC Gladstone
November 2022 - February 2023
Client Services & Business Development:
Shadowed account managers and promotions manager to understand client relationship management
Developed promotional materials and marketing proposals for prospective and existing clients
Conducted cold calling to secure new clients for promotional opportunities
Attended meetings with promotional partners and corporate managers
Content Creation & On-Air Performance:
Created content for on-air broadcast and visual content for social media platforms
Wrote and performed in radio commercials and audio advertisements
Delivered live on-air content and voice-over work
Event Management & Promotion:
Assisted with organizing major promotional broadcast events, including sponsor arrangements and content planning
Coordinated logistics and promotional activities for on-site activations
Engaged with the public and represented the brand during promotional activities and events
Performed as mascot for Redcliffe Dolphins at client-sponsored OB fan day
Brand Representation:
Represented the brand at promotional activities and community engagement events
Interacted with diverse audiences to build brand awareness and foster community relationships
Maintained professional brand standards across all public-facing interactions
Grocery Team Member - Woolworths
July 2023 - Present
Customer Service:
Assisted customers with in-store requests, enquiries, and product location
Provided knowledgeable support to enhance customer shopping experience
Stock & Inventory Management:
Maintained stock presentation and visual merchandising displays to company standards
Utilized stock management software to conduct inventory checks and inform replenishment needs
Ensured product availability and optimal stock levels across store departments
Workplace Health & Safety:
Identified, controlled, and removed hazards in public and staff-only areas
Maintained safe and compliant store environment in accordance with WHS regulations
Conducted regular safety assessments to prevent incidents
Operational Support:
Demonstrated reliability and adaptability in fast-paced retail environment
Worked collaboratively with team members to meet store objectives and deadlines
Business Information Systems Tutor - Cromwell College
April 2023 - June 2023
Academic Instruction & Support:
Tutored students in Business Information Systems, covering information systems management and organizational applications
Explained fundamental concepts of business information systems, including system development, implementation, and operation
Technical Skills Development:
Delivered practical instruction in Microsoft Excel, including spreadsheets and data management
Taught database management principles and business intelligence concepts
Demonstrated business applications software for solving real-world business problems
Student Engagement & Assessment:
Applied problem-solving strategies to help students analyze and solve authentic business information system challenges
Provided one-on-one support to enhance student comprehension and academic performance